How to Choose a Wedding Florist

What to expect during the booking and planning process

How to Choose a Wedding Florist

Congratulations on your engagement! This is an exciting time for you!! It’s going to be such fun!  You have one of the most important days in your life coming up and there’s a lot to do! You’re going to need to choose your vendors and this post will give you helpful insight into how to choose the best floral designer for your wedding.

The wisest piece of advice I can give to any couple is to pick a florist who’s work you love. I cannot stress the importance of this enough. If you get this first step right, the rest will be a breeze.  You may need to do some research and spend a bit of time looking through various websites, but this investment in time now will keep you from feeling stressed and overwhelmed later.

Once you find a florist who has a style you like, you’ll need to make sure they’re available to do your wedding and (awkwardly, but importantly) that they fall within your budget. If style/availability/budget are a match, you’re ready to schedule a consultation and talk details.

An initial consultation will usually be conducted by phone, (though occasionally it will be in person or over email).   During the consultation you will discuss your particular vision for your wedding, themes, colors, your personal aesthetic and what you hope to see in the floral décor. You will also go over any specific items you need and venue locations/particularities.

After the consultation, the florist will have enough information to create your proposal. The proposal is the first draft of what will be your wedding’s final floral design. At this point, a proposal should look (roughly) close to what you envision for flowers. It may need some tweaking (additional items, quantity changes, small design adjustments, etc.) but should not need a major overhaul (ie. complete design change, major gaps, outside of budget, etc.).   If all looks good, and you’ve followed the golden rule of picking a florist who’s style you love, then you’re ready to book the date (usually by paying a non-refundable deposit and returning a signed contract).

After the florist is booked you’ll start the process of refining your vision and narrowing down the details. How easy this is will again depend on how much you trust your florist and like their aesthetic. If you trust your florist and love their work, this part of the process is a cinch – all you need to do is keep your florist updated on any additions, changes to quantities, design tweaks, etc. and the florist will update the contract so it’s in line with your vision.

If you are concerned about specific items or designs, this is the time to let your designer know. Just remember, the best way to stay sane during the planning process and have a beautiful wedding is to sit back and let your experienced vendors do what they do best.  Occasionally, you will need to make some decisions along the way and give your input on design questions, but don’t feel you need to worry about every detail – if something is important to the design your florist will let you know. If you’re working with a coordinator or stylist you may defer to them at this point, just be sure you communicate what level of control you want them to take in design decisions.

And that’s it! Most vendors will usually contact you several weeks before your wedding to make sure everything is correct on your contract and you’re done!  You’ve gotten through the planning process and can sit back, relax, look forward to the big day and enjoy the last couple of weeks of your engagement!

« »